Once we’ve identified who our customer are we need to make sure we provide the FM services that they need in order for them to carry out their work effectively and help the organisation achieve its goals. But how do we know that we’re providing the right services at the right level of quality. It’s all about identifying our customer’s needs.

» Start the course now«

Free access for 7 days 

About this course

This course will examine the difference between customer needs and wants, before explaining how to identify those needs and wants so that we can use them to define the type and level of services we can offer and the prioritise the most important. We’ll examine what goes into a Customer Needs Analysis and investigate different methods for identifying customer wants and needs, including Customer Journey Mapping, Surveys, Focus Groups, Interviews and reviews of our Service Level Agreements (SLAs).

By the end of the course, you’ll have a deeper understanding of methods we can use to communicate with our customers and understand exactly what services we can offer to make their work more comfortable, enjoyable and productive.

Your Tutor

Sue Morris

Training Director – Xenon Group

Who it’s for

Junior to mid-level Facilities Managers

How it’s delivered

This course comprises a blend of content, including video, animations and interactive knowledge check quizzes.

A certificate is available on completion.

Key learning points

By the end of this course,
you should be able to:

Understand the difference between customer needs and wants

Know how to identify customer needs

Take this course online now

You can access this course and many others like it within the XenZone e-learning platform - the only online training portal built exclusively for Facilities Managers.

*Try out this course with FREE, instant access for 7 days*

Simply enter your details below to start your training straight away.
(no credit card required)

By submitting this form, you're agreeing to let us contact you about facilities management qualifications, courses and learning events. We won't contact you for any other reason, we won't pass your data onto anyone else (ever!) and you can stop receiving communications at any time.
For more information, please see our privacy policy

Get your certificate!

Complete this course to get access to a personalised, downloadable CPD certificate

  • Share it on your LinkedIn profile

  • Take it to your next performance review

  • Show it to potential future employers

  • Use it as evidence of CPD for your IWFM Membership

  • Hang it on your wall as proof of your brilliance

  • Add it to your online dating profile (Ok, perhaps a step too far!)

What you’ll cover…

Want a bit more info? Here’s what you’ll cover in this course.

  • Needs versus wants

  • Customer Needs Analysis

  • Methods for Identifying Customer Needs – Part 1

  • Methods for Identifying Customer Needs – Part 2

  • Methods for Identifying Customer Needs – Part 3

  • Conclusion

Access this course for free!


Get your 7-day free trial of our constantly expanding library of facilities management online training courses.
Simply enter your details below to start your training straight away.
(no credit card required)

By submitting this form, you're agreeing to let us contact you about facilities management qualifications, courses and learning events. We won't contact you for any other reason, we won't pass your data onto anyone else (ever!) and you can stop receiving communications at any time.
For more information, please see our privacy policy